After having worked on the brand identity and website for Codex B.A.R., the owners asked me to take on the concept, branding and interior design for their new restaurant Milk & Honey Juicery + Cafe. As a sister restaurant to the speakeasy, the identity for the cafe is meant to be a complete departure from the secret dark restaurant and bar. The inspiration was to be something that also transported you from New England not to another time period but to another climate and state of mind. For the interior I focused on a Mid-Century Modern design that acted as an oasis with many tropical plants and succulents throughout kept alive by special plant lights installed in the ceiling. For the menu and branding I focused on a minimal and simple order by color menu designed around phytonutrients. Phytonutrient-rich foods include colorful fruits and vegetables, legumes, nuts, and whole grains. This focus led the owners to decide on a completely vegan menu. I was tasked with menu design, website design, printed materials, photography content for the branding and website, and running all social media. I was given a budget of 60k for the interior and worked with architects, carpenters, electricians, plumbers, and the city of Manchester in order to complete and open the doors of this location. I took almost a complete year of travel and research to design the entire brand and we completed the build out of the location within three months of securing the completely gutted and empty space.