I started working with Apotheca Flowers as their Jr. Art Director and Brand Manager, steering the brand towards refinement and expansion. My main roles in the company include refreshing their main website and designing a new web store. Other roles include designing and packaging advertisements for magazines, creating monthly newsletters, and designing all print marketing. In addition I began styling photoshoots and taking part in event and wedding floristry for the company as well.
After having worked on the brand identity and website for Codex B.A.R., the owners asked me to take on the concept, branding and interior design for their new restaurant Milk & Honey Juicery + Cafe. As a sister restaurant to the speakeasy, the identity for the cafe is meant to be a complete departure from the secret dark restaurant and bar. The inspiration was to be something that also transported you from New England not to another time period but to another climate and state of mind. For the interior I focused on a Mid-Century Modern design that acted as an oasis with many tropical plants and succulents throughout kept alive by special plant lights installed in the ceiling. For the menu and branding I focused on a minimal and simple order by color menu designed around phytonutrients. Phytonutrient-rich foods include colorful fruits and vegetables, legumes, nuts, and whole grains. This focus led the owners to decide on a completely vegan menu. I was tasked with menu design, website design, printed materials, photography content for the branding and website, and running all social media. I was given a budget of 60k for the interior and worked with architects, carpenters, electricians, plumbers, and the city of Manchester in order to complete and open the doors of this location. I took almost a complete year of travel and research to design the entire brand and we completed the build out of the location within three months of securing the completely gutted and empty space.
Hot Sauce Package Design Concepts for The Heatonist
Purple Finch Properties is a rapidly growing real estate company in New Hampshire and Massachusetts aiming to attract customers whom are both selling or buying a home. The goal was to create a bold modern and professional brand identity. This was achieved by building a website for the agency mixing fresh and modern stock photography with original photography of the cities, properties, and agents of the company. I was given the opportunity to combine my photography and graphic design skills in order to refresh the Purple Finch brand. The project entailed the creation of original content for social media, along with business cards for each of the agents, refreshed documents with the new brand identity for the company and creating a new website.
Photography, styling, and brand conception in collaboration with Jedidiah Crook and Sam Rush. Dirt Coffee, a fourth wave craft coffee roastery, is fire roasted in small batches in the same way coffee has been roasted for centuries. "Fourth wave" coffee is a movement that recognizes the exploitive nature and problematics of the coffee industry. The beans are intentionally sourced from small farms and co-ops that look to change the current problematic landscape of the coffee industry. The beans are then packaged in individually sewn compostable coffee bags. Dirt Coffee is sold online and in Lowell Massachusetts at Mill No. 5.
Codex B.ooks A.ntiques and R.arities is a speakeasy restaurant and bar that is hidden with the facade of a used bookstore. The interior of Codex B.A.R. is decorated with many vintage books and antiques, but offers fine-dining and high-end craft cocktails. With this client, the aim was to incorporate inspiration from both the hidden secrecy of a speakeasy and the theme of a used bookstore. The project entailed the creation of a seasonal menu book featuring vintage illustrations sourced from the speakeasy’s vintage book collection, scanned and made into vector graphics, a black on black “secret” business card for the restaurant, owner, bar manager, and executive chef, a subtle website showcasing the food and drink available, a set of gift certificates designed to be paired with a book of the purchasers choice and returned upon visit of the certificate recipient, and a full set of branded hats and t-shirts sold at the speakeasy.
Identity Design for the Native American Language Teaching Coalition, a subsidiary of The Language Conservancy, in collaboration with Markham Creative LLC.
Portrait photographs taken in studio of poet Sam Rush for promotional materials, and book cover design.
Wall art commissioned by the interior designer of VCA Animal Hospitals.
The Gardens at Uncanoonuc Mountain commissioned me to redesign their website and develop their brand further with client print materials and stationery.
Hannah of Tiny Texas Yoga has commissioned me to design a basic website and monthly poster for her yoga business based out of Marfa Texas.
Vector avatars and in-app illustrations created for The Language Conservancy's Owoksape Language Learning App, in collaboration with Markham Creative LLC.
Brand identity for the Council for Indigenous Language Organizations (CILO), an umbrella organization and subsidiary of The Language Conservancy. The logo represents tribal representatives meeting as equals in a communal/global council to coordinate efforts to preserve indigenous languages. Created in collaboration with Markham Creative LLC.
Logo, illustrations and website direction created for Fluency Corp, a language instruction and training service website.